Retail Store Technology Trends on Display this Black Friday

    It won’t matter if the turkey isn’t yet out of the oven, retailers will open earlier than ever this Thanksgiving and Black Friday, showcasing in-store technology that is changing the landscape of the holiday shopping experience as we know it.

    From multi-channel shopping to more personalized store experiences, commercial construction gets a tech boost this holiday season as retailers vie to capture the attention and loyalty of consumers.

    Here’s a look at the trends:

    Tech Integration – Brick and mortar stores will be more technologically connected than ever. For example, Apple Stores are putting iPhones in the hands of employees so they can assist customers and process payments from anywhere in the store. Others are integrating LCD displays that create more customized, interactive buying experiences for shoppers.

    Multi-channel retail and outreach – The buying experience isn’t what it used to be. Stores must connect the online buying journey to the in-store experience. An example of this is streamlining the process so consumers can flag products they like online and pick them up inside the store or return them inside the store in a seamless way. It is also important that the design of your online store matches the design of your brick and mortar location, so that the consumer has the same visual experience regardless of how they shop.

    Personalization – Is it possible for technology to enable a more personal Black Friday shopping experience? Bluetooth Low Energy (BLE) technology lets Bluetooth 4.0 devices (think PayPal Beacon) communicate with mobile devices and send customized notifications based on where shoppers are in a store – this can mean receiving special deals for certain products in one area of a store and other offers for another area.

    From the design-build process to putting products in the hands of consumers, there’s no doubt technology is revolutionizing the start of the holiday shopping season. Leon Williams Contractors has the experience to develop a retail location that highlights your technology offerings and the branding for your East Tennessee location.

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